Supporting ecopreneurs: Page 106
Accelerating pace of innovation
Keep an eye open for the rapid environmental and carbon reduction innovations that are going on in the business world. Many of them are small entrepreneurial start-ups. Others come from the corporate world. Even if you are not a fan of big business, the reality is that they have the resources and (now) the motivation to drive change on a scale and speed that governments find hard to match. Your role as a consumer is both to demand change, but also to change your behaviour and adopt and promote the changes as they come through.